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DC Creative Onboarding

Greetings partner!
These questions will give us the context we need to create copy and creatives that make your brand shine.
Take your time filling it out. The more we know about your brand, your product, and your audience, the better we will be able to do our job accurately

You

Your name

Your email

Market

Who are your primary competitors?

How are you unique/different/better than your competitors?

What are some unique preferences or habits of your target audience?

Brand

Brand Do's

What's okay to include in your creatives? Anything specific you'd like to see?

Brand Don'ts

Is there anything we must or you'd like us to avoid in our copy and/or creatives?

Do you optimize for "whatever works" regarding creatives? Or do you have strict guidelines?

Ads are a great sandbox to really test what works with your audience. The more freedom we have, the better. It allows for faster creative production and approvals and for more interesting testing.
Do you optimize for "whatever works" regarding creatives? Or do you have strict guidelines?
A
B
C

Can we use emojis in ad creatives and/or ad copy?

Can we use emojis in ad creatives and/or ad copy?
A
B
C
D

Can we use memes in ad creatives?

Can we use memes in ad creatives?
A
B

Can we use relevant, AI-generated images in ad creatives?

Can we use relevant, AI-generated images in ad creatives?
A
B

Can we use tasteful, relevant stock images and videos?

Can we use tasteful, relevant stock images and videos?
A
B

Assets

If your product is software, can you send us a demo of the product?

Please upload your primary font files (if not freely available)

Do you use Figma or Canva for marketing/site/app assets?

Do you use Figma or Canva for marketing/site/app assets?
A
B
C

Please upload any marketing assets (images/videos) we can use in our creatives. Or add a link to them in the next question.

This is very important. The more assets we have, the better. These can be product photos, videos, "brand approved" stock images/videos, social media posts, illustrations, and more.

Anything else we should know?